MECPS Mass Communication Blog Fall 2012

Increasing Media Literacy

task 5/8

The media industry is too fast pace.. Choose who will assume the following roles.

 

Head of Content – The person in this positions is responsible for leading the creation of five content pages. This person will work with the Head of Advertising and Head of Distribution to make sure the topics of each article is appropriate for their target market.

 

For example: If 70 out of 100 customers are males under the age of 18, writing an article about sport makes sense. But, writing an article about “Hot Vacation Spots” for retirees does not make sense.

 

Task: – Make 5 content pages

 

  • Take a look at your list of customers

  • Decide what type of articles will you write in your magazine or broadcast based on your audience

  • Once you decide, find the research to support you article of script (preferably cue cards) and make sure to keep the link for your bibliography

  • Write the articles, they should be 200 to 300 works; thats short.. this is easy!

  • Next, find photos that complement your article and decide on the layout of the page (see example example)

  • Proof read EVERYTHING

  • Use a Microsoft word template to arrange the magazine — See example

Head of Advertising and Sales – The Head of Advertising is responsible for creating ads that cater to the customers demographic. Both the Head of Advertising and Distribution will work together to collect 60 emails. These emails should be sorted and analysis to determine the demographics of the team’s “Customers”. The Head of Advertising will organize the emails in to demographic categories such as;

– Age

– Gender

– Race

– Geographic location

Once this is complete, the Head of Advertising can make ads that fit their customer’s profile.

 

Task

  • Take a look at your list of customers

  • Decide what type of Advertising will display in your magazine or broadcast based on your audience

  • Next, find photos that help create your ad and decide on the layout of the page (see example)

  • Once you decide, find the research and make sure to keep the link for your bibliography

  • Make the ads, they should show a picture of the product in use, its value proposition, tagline.. this is easy!

Head of Distribution –  The Head of Distributions is responsible for collecting and analyzing the email list with the Head of Advertising. In addition, the Head of Distribution is responsible for collecting feedback from customers. This person will create and send an online survey (using surveymonkey) and thank you email to the team’s customers. Also, this person will lead the team in analysing the feedback from the survey and creating a dashboard (graphs and summaries) of the results. The information must be included in the team’s final presentation.  

 

Task

  • Take a look at your list of customers

  • Decide what type of question would help gauge the effectiveness of your magazine or broadcast?

  • Once you decide, visit survey monkey to great a survey that will be sent with your magazine or broadcast to customer for them to answer

  • Write the 10 solid questions and a intro paragraph to be placed in the welcome email

  • Proof read EVERYTHING

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on May 8, 2013 by .
%d bloggers like this: